Senior Marketing Manager

About moveUP

At moveUP, we’re on a mission to reshape the future of healthcare by delivering digital care pathways that empower patients and support care providers. Our modular platform helps hospitals and industry partners like pharma and medtech deliver personalized, data-driven, and outcome-based care. As such, we support life sciences industry partners to improve the reach, efficacy, and experience of their products with their users, i.e. patients and HCPs.

We work across therapeutic areas such as orthopaedics, obesity, cardiology, neurology, respiratory, and oncology—impacting real lives in real-time.

The Opportunity

We're looking for a strategic and hands-on Senior Marketing Manager to own and execute our marketing strategy across all channels. This is a high-impact role ideal for someone who thrives in a fast-paced, high-growth, and purpose-driven environment. You will play a critical role in:

• Driving lead generation and visibility for moveUP’s B2B offerings.

• Building a strong brand presence, both online and offline.

• Supporting pharma, biotech and medtech partners with go-to-market and communication material for their digital health solutions powered by moveUP.

Your Core Responsibilities

🔹 Marketing Strategy & Execution

• Work with the management team to define and execute a scalable, multichannel marketing strategy aligned with company growth goals.

• Optimize our digital presence (website, SEO/SEA, social media, email, etc.).

• Collaborate with sales and product teams to create targeted lead-generation campaigns.

🔹 Content & Communications

• Craft compelling messaging and storytelling that resonates with industry partners.

• Lead the creation of content including blog posts, whitepapers, videos, case studies, presentations, and pitch decks.

• Maintain and evolve brand consistency across touchpoints.

🔹 Customer Marketing & Partner Support

• Co-create marketing and patient engagement materials for pharma and medtech partners.

• Work closely with project managers and medical experts to translate clinical content into impactful communication tools.

🔹 Data-Driven Optimization

• Track and report KPIs, campaign performance, and customer acquisition metrics.

• Test, learn, and optimize based on data and insights.

What We’re Looking For

• 5+ years of experience in Healthcare marketing, so you can help us navigating the complex environment where collaboration involves multiple stakeholders with different view points and expectations

• Native English or excellent written and verbal English communication skills.

• Strong experience in digital marketing, lead generation, and brand building.

• Creative and analytical mindset with hands-on experience managing content, campaigns, and metrics.

• Bonus: experience working with or for pharma/medtech clients, or familiarity with regulated healthcare environments.

What You Bring

• A builder’s mindset: you're not afraid to get hands-on and test new ideas.

• Strong storytelling skills: you can turn complex health concepts into clear, engaging content.

• Strategic but scrappy: you know how to prioritize, budget, and execute fast in a scale-up setting.

• A collaborative spirit: you enjoy working with diverse teams—from data scientists to clinicians to pharma partners.

Why You’ll Love Working at moveUP

✅ Be part of a fast-growing, purpose-driven company making a real difference in patients’ lives.
✅ Work with a passionate, collaborative team across Europe and the US.
✅ Enjoy autonomy, flexibility (remote/hybrid), and the chance to shape the future of healthtech marketing.
✅ Collaborate with top-tier partners in pharma, medtech, and academia.